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Student Newswire of The University of Arizona School of Journalism

Arizona Sonoran News

Arizona Sonoran News

Student Newswire of The University of Arizona School of Journalism

Arizona Sonoran News

Tucson locals shop at Cultivate Tucson's 2017 Fall market. Photo by: Nieves Montaño

Pop-up shops: an emerging merchandising trend

Marissa Einck March 30, 2018

Here today, gone tomorrow—the motto of the $50 billion industry of pop-up shops. Companies such as Coca-Cola, Prada and Audi have utilized this unique market to not only build brand awareness...

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