Social media has had a major impact on the sports industry and ultimately changed how sports is consumed around the world. Since the inception of sites like Facebook, Twitter, Instagram...

Marketing to millennials is shifting from traditional marketing strategies to marketing in a digital world. Every week day leading up to Friday night, Drake Pierre, marketing director of a popular...

Tombstone could face some trouble over the next few years as Wild West loving generations age out and millennials take over. Millennials don’t enjoy the same activities as their parents and grandparents...

 ESPN’s College GameDay coming to Tucson marks a rite of passage for University of Arizona athletics.The UA brand is sticking.After years of constructing the university’s reputation, Athletic...