Social media has had a major impact on the sports industry and ultimately changed how sports is consumed around the world. Since the inception of sites like Facebook, Twitter, Instagram...

Marketing to millennials is shifting from traditional marketing strategies to marketing in a digital world. Every week day leading up to Friday night, Drake Pierre, marketing director of a popular...

The power to ignite change and unite people is at the fingertips of Generation Z and the students from Marjory Stoneman Douglas High School have realized social media is a powerful tool and through Twitter,...