Student Newswire of The University of Arizona School of Journalism

Arizona Sonoran News

Arizona Sonoran News

Student Newswire of The University of Arizona School of Journalism

Arizona Sonoran News

The University of Arizonas 2017 commencement ceremony stage. This years ceremony will take place on May 11, 2018 at 7:30 PM. (Photo courtesy of The University of Arizona Graduation Multimedia Room).

The cost of a graduate

Marissa Einck April 25, 2018

With graduation upon us, every college graduate may be thinking the same thing: “I’m financially free!” However, that’s hardly the case. On average, an in-state student will spend about...

Tucson locals shop at Cultivate Tucsons 2017 Fall market. Photo by: Nieves Montaño

Pop-up shops: an emerging merchandising trend

Marissa Einck March 30, 2018

Here today, gone tomorrow—the motto of the $50 billion industry of pop-up shops. Companies such as Coca-Cola, Prada and Audi have utilized this unique market to not only build brand awareness...

The W Boutique provides a full length mirror, perfect for admiring outfits.

High-end retail marketing: does it differ from conventional methods?

Marissa Einck February 14, 2018

What do champagne flutes, sweets and one-on-one personalized attention have in common? Selling to the high-end clientele of Tucson. In 2017, the U.S market for luxury goods reached about $179 billion. But...

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